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Telangana now accounts for close to 10% of Piramal Finance’s overall business.
| Photo Credit:
SANJAY SHARMA
Piramal Finance will be expanding its retail portfolio in Telangana further as it crossed ₹5,000 crore mark in loan portfolio in the state.
Telangana now accounts for close to 10 per cent of the company’s overall business. The loan portfolio in the state stands between ₹5,000 crore and ₹5,200 crore, with strong demand for home loans, loans against property, business loans and unsecured business loans, Jagdeep Mallareddy, Chief Business Officer, Piramal Finance, told newspersons here on Friday.
“Telangana continues to deliver strong growth for our retail business. Our approach is simple—spend time on the ground with customers, understand their needs and provide solutions that work for them. This has helped us build long-term relationships and maintain asset quality at industry-leading levels,’‘ he said.
Most borrowers in Telangana avail loans in the range of ₹10 lakh to ₹30 lakh. The company’s approach focuses on understanding a customer’s business operations and family income rather than relying solely on CIBIL scores.
As part of this process, the Piramal Finance team visits the borrower’s place of business, assesses income and expenses and evaluates repayment capacity. “This hands-on method, supported by AI-driven tools in the approval process, has helped the company maintain non-performing loans below 1 per cent of its total loan portfolio,” Mallareddy said.
Telangana remains one of Piramal Finance’s top five markets, with more than 44,000 customers, a network of 29 branches across 23 cities, and growing demand from both Telugu states. The company plans to expand its retail branch footprint in the region in the coming months.
As part of its customer engagement strategy, Piramal Finance has launched ‘Sameeksha’ a digital series highlighting real-life borrower journeys of overcoming financial challenges and achieving milestones.
“Sameeksha allows us to present lending in a way that is relatable. These are not generic case studies; they are the actual journeys of people from smaller towns, their struggles and how access to the right financial support changed their lives,’‘ Arvind Iyer, Head of Marketing, Piramal Finance said.
By making it available on OTT platforms, the NBFC aims to reach customers in regions like Telangana more effectively, he added.
Nationally, Piramal Finance operates over 517 branches across 13,000 pin codes, serving more than 4.2 million customers, with 80 per cent of its business coming from metro-adjacent, Tier 2, and Tier 3 locations.
Published on August 8, 2025
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