
Gwyneth Paltrow
| Photo Credit: AP
Gwyneth Paltrow’s brief but buzzy stint as the face of crisis-hit tech firm Astronomer has sparked fresh headlines over how much she was paid. While neither the company nor the actor-entrepreneur has disclosed official figures, Paltrow’s biographer claims the paycheck may have reached “millions.”
In a video posted on July 26, journalist and author Amy Odell, who wrote Gwyneth, said Paltrow’s partnership with Astronomer was short but lucrative. “She was likely paid in the millions,” Odell said, noting that this was in line with other high-value endorsements the Shakespeare in Love star has taken on in recent years.
Among them: a $1.6 million appearance fee at the Red Sea International Film Festival in Saudi Arabia and a reported $1.25 million partnership with Swarovski. Paltrow also attended the SKIMS x Swarovski launch last year, showcasing jewellery reportedly valued at up to $250,000. According to Odell, she’s previously earned similar figures for endorsing brands like Copper Fit.
Astronomer, a cloud data platform, drew attention earlier this month when its former CEO Andy Byron and HR head Kristen Cabot were caught in an alleged affair on the Coldplay concert jumbotron in Boston, appearing close and then ducking out of the frame. The incident went viral, eventually leading to both executives stepping down.
For crisis management, Astronomer brought on Paltrow — who is Coldplay frontman Chris Martin’s ex-wife — as a temporary spokesperson. In a video posted by the company on July 25, Paltrow addressed the public with humour, saying: “I’ve been hired on a very temporary basis to speak on behalf of the 300+ employees at Astronomer.” She sidestepped the controversy and instead promoted the company’s core services in data workflow automation.
Astronomer’s new CEO, Pete DeJoy, later addressed the media storm on LinkedIn, noting that while the attention was unexpected, the company remained focused and resilient.
Published – July 27, 2025 01:01 pm IST