Brilliant Earth is best known for setting new standards in ethical fine jewelry, but its success also lies in its unmatched craftsmanship and attention to detail. Every ring, earring, bracelet, and necklace crafted under the Brilliant Earth name reflects not only responsible sourcing practices but also an artisan’s discipline — one that honors timeless design, meticulous detail, and the emotional resonance jewelry holds.
From its founding to its global expansion, Brilliant Earth has never compromised on its core belief: fine jewelry should embody both exceptional artistry and meaningful values.
A Vision Forged in Conscience and Craft
“The founding vision focused on going beyond the industry’s basic ‘conflict-free’ standard by establishing a new benchmark—Beyond Conflict Free™—that prioritized ethical sourcing and aimed to address broader human rights and environmental concerns not covered by the Kimberley Process,” said Allison Charalambous, VP of Responsible Sourcing & Sustainability.
That founding vision — inspired initially by co-founder Beth Gerstein’s struggle to find an engagement ring that aligned with her values — has since evolved into a global brand that seamlessly intertwines design, craftsmanship, and responsibility. Nearly two decades later, Brilliant Earth has expanded to become the largest independent jeweler in the United States, with showrooms across the US and customers worldwide.
The Standard for Modern Craftsmanship
Though the brand’s mission remains at its core, meticulous craftsmanship now sets it apart above all else. Each piece is created in the Brilliant Earth design studio, where inspiration from natural forms, architectural lines, and vintage silhouettes fuels award-winning bridal collections, such as Camellia and Olivetta, as well as distinctive fine jewelry, including the Sol Collection. Jewelers translate designs into reality using a combination of time-honored techniques — such as hand-pavé setting, milgrain detailing, and hand engraving — alongside modern technologies like CAD design, 3D printing, and precision laser technology.
The result is fine jewelry that is crafted to last, beautifully proportioned, and designed to become future heirlooms.
Materials That Honor Both Beauty and Ethics
Brilliant Earth has distinguished itself in a crowded industry by implementing standards that exceed those of the Kimberley Process, which was established to prevent the flow of conflict diamonds. The company’s proprietary standard ensures that Beyond Conflict Free Diamonds™ are not only conflict-free but also sourced from mine operations or countries that employ responsible labor practices and demonstrate a commitment to environmental standards and fair wages.
This rigorous sourcing methodology requires Brilliant Earth to maintain close relationships with suppliers who demonstrate adherence to their criteria. By implementing these stringent standards, the company has set a new benchmark for the industry while addressing consumer concerns about the jewelry supply chain. Brilliant Earth engagement rings, a core offering, combine timeless designs with modern values, attracting buyers who prioritize quality and conscience.
Craftsmanship in Every Detail
Innovative design is only as strong as its execution, and that’s where Brilliant Earth’s jewelers shine. From the meticulous detail of hand-setting each diamond and gemstone to the polish and finishing of each piece, every element is crafted for both durability and beauty. Each diamond is selected and inspected for its brilliance and quality. Whether creating a classic solitaire diamond ring or an intricate ring set with colored gemstones, the attention to detail is uncompromising.
Customers often note this quality in Brilliant Earth reviews, praising both the beauty of their finished pieces and the thoughtful design process that accompanies each purchase.
“We are redefining luxury by proving that exceptional quality and ethical responsibility can brilliantly coexist,” VP of Responsible Sourcing & Sustainability Allison Charalambous said.
A Full-Spectrum Design Experience
As a digital-first brand, Brilliant Earth complements its product integrity with a seamless, modern shopping experience. Clients can use online visualization tools, schedule personalized virtual appointments, or visit showrooms where consultants blend gemological expertise with warm, individualized care.
The company’s proprietary tools — such as AI-powered recommendations, ring stack visualizations, and virtual try-ons — enable customers to explore and visualize options before making a decision. Every order includes sustainable packaging, lifetime warranties, and free resizing options, reflecting the same dedication to service as the design process itself.
Sourcing With Purpose: Foundation and Impact
Brilliant Earth’s impact extends beyond its product sourcing. The company has been giving back from the beginning and established the Brilliant Earth Foundation in 2021 to benefit mining communities worldwide.
The Foundation’s partnership with Moyo Gems includes a $590,000 grant over three years, starting in 2022, to expand the program from Tanzania to Kenya, fund financial literacy training for female artisanal gemstone miners, and secure the initiative’s commercial independence.
“Through the Brilliant Earth Foundation, we’ve supported female artisanal miners through Moyo Gems, funded land restoration in former diamond mining areas, trained gold miners in mercury-free techniques with Pure Earth, and provided education and alternative livelihood opportunities in mining communities,” said VP of Responsible Sourcing & Sustainability, Allison Charalambous.
Announced in 2024, Brilliant Earth’s partnership with Dr. Jane Goodall and the Jane Goodall Institute underscores the brand’s commitment to conservation. The Foundation contributed over $100,000 to support the Institute’s conservation efforts, with an exclusive jewelry line crafted from repurposed gold and lab-grown diamonds grown with carbon-capture technology.
Also started in 2024, Brilliant Earth pledged $300,000 over three years to construct a gem faceting school campus and dormitories in Tanzania. This initiative aims to train the next generation of Tanzanian gemstone cutters, promoting skill development and economic growth in the region.
Recognition for Sustainability Excellence
In 2024, Brilliant Earth’s co-founder and CEO, Beth Gerstein, received the Reuters Sustainability Trailblazer Award, a prestigious acknowledgment of her role in transforming the fine jewelry landscape through environmentally conscious practices. The award validates the brand’s long-term vision and investments in carbon-neutral operations, repurposed metals, and low-impact supply chain logistics.
From utilizing renewable energy at its offices to minimizing packaging waste and pioneering the use of lab-grown diamonds powered by clean energy, Brilliant Earth treats sustainability as both an operational challenge and a moral imperative.
Jewelry That Lasts in More Ways Than One
Ultimately, Brilliant Earth’s work is about more than materials and process. It’s about making jewelry that holds meaning and lasts for generations. Each piece marks a celebration, a commitment, or a life milestone. For this reason, every decision — from gemstone selection to final inspection — is guided by a respect for the personal stories these pieces will tell.
By combining technical mastery, ethical standards, and artistry, Brilliant Earth has carved a space for itself not only as a jeweler of choice but as a leader of a movement. And as customers become more discerning, seeking both beauty and integrity, they find in Brilliant Earth a brand that reflects their highest ideals.
Whether you come for the quality, the story, or the spirit of responsibility that runs through it all, one thing is clear: Brilliant Earth jewelry is designed to shine and built to endure.
