By Christopher Tweten
Most businesses today actively promote their brand online or operate exclusively on the internet. As a result, you’d expect them to have expert social media managers managing their online reputation. Unfortunately, many brands refuse to allocate a budget for this important role, wrongly believing that they can handle the responsibility themselves.
This is why social media managers, like many other businesses, have to find potential clients themselves and strategically guide them toward conversion. However, lead generation is challenging and time-consuming to handle alone.
Fortunately, the right tools simplify the process and help you attract the customers you want. With search tools like Supersearch from Instantly, you can explore millions of verified sources and find customers in need of your services. In this guide, we will discuss the best lead finder tools for social media managers today.
The 5 Best Lead Finder Tools for Social Media Managers
These five tools make the lead generation process easier for social media managers and equip them with advanced tools to engage their target audience effectively:
1. Instantly
Instantly is an AI lead finder software that helps social media managers identify potential customers in need of their services. Then, it provides advanced intelligence tools to help you understand your leads and develop effective outreach strategies. These tools include contact information for various outreach channels to enable you to widen your outreach.
Instantly also provides an efficient cold emailing system to initiate conversations with leads and follow up consistently until they become loyal customers. It also offers an anonymous AI Web Researcher, which analyses leads’ websites and highlights their social media management needs, providing opportunities for collaborations.
Why Instantly Stands Out
- B2B Lead Database: You can search Instantly’s built-in database with over 160 million contacts to find leads quickly and easily.
- Email Warm-Up: Instantly ensures that your emails are sent with IP addresses that strengthen your reputation and guarantee primary inbox placement.
- Unlimited Email Sending: The platform allows you to send thousands of emails from multiple accounts at no extra cost.
- Comprehensive Analytics Dashboard: With detailed reports of your campaign performance, you can iterate and make decisions that produce successful campaigns.
- CRM Integration: Instantly integrates with CRMs like Pipedrive, Zapier, and more to make lead nurturing and campaign management easier.
2. Sprout Social
Sprout Social offers social listening tools to help you monitor conversations, industry trends, and relevant keywords across multiple social networks. This detailed oversight allows you to pinpoint leads expressing needs, direct inquiries, or even pain points related to their services.
Sprout Social also provides a unified Smart Inbox tool, allowing you message these leads and track all engagements on a single dashboard.
Pros of Sprout Social
- Sprout Social provides in-depth analysis of online conversations, trending topics, and sentiments.
- The platform offers an AI-assist feature to help social media managers generate compelling content to engage prospects.
- Sprout Social integrates with CRM systems to help social media managers nurture prospects effectively.
Cons of Sprout Social
- It does not have a database that allows social media managers to search for leads directly.
- It does not provide enriched contact information to facilitate engagement with leads outside of social media.
3. Brandwatch
Brandwatch helps social media managers conduct in-depth market research on their target audience and adjust their outreach strategies accordingly. It also offers an Influencer Marketing Module that helps you find and engage with influencers in your industry.
Pros of Brandwatch
- Brandwatch provides prompt updates on messages and DMs from leads.
- Brandwatch offers free training to help users easily navigate the platform.
- The platform provides 24/7 live customer support.
Cons of Brandwatch
- Brandwatch sometimes provides inaccurate sentiment analysis of conversations online.
- The platform provides limited demographic data on leads.
4. Apollo.io
Apollo.io provides AI-powered search and filtering tools that offer technographic information and intent data on leads. This detailed insight enables you to identify highly qualified prospects based on factors such as their recent activities, tech stack, and needs expressed online.
Pros of Apollo.io
- Social media managers can build contact lists and create email sequences easily from a unified dashboard.
- The platform provides intelligent recommendations to help agencies better understand leads and effectively personalize their campaigns.
- It offers integrated tools to help you schedule appointments and meetings with prospects.
Cons of Apollo.io
- The platform usually places limits on daily email sending, which can be inconvenient and confusing.
- Users have complained about bounced email deliveries.
5. Brand24
Brand24 helps agencies identify actionable client opportunities by providing comprehensive real-time monitoring across multiple channels. With Brand24, you can monitor conversations on social media networks, blogs, and podcasts.
You can also customize your search settings to receive alerts when specific keywords and phrases are mentioned in conversations. This helps you understand market trends and key influencers on specific topics, highlighting suitable leads with whom you can engage.
Pros of Brand24
- It offers sophisticated sentiment analysis and real-time insights into online discussions and forums.
- Its dashboard is intuitive and straightforward.
- It helps agencies monitor their competitors, identify their weaknesses, and develop strategies to improve their services.
Cons of Brand24
- It doesn’t have advanced AI capabilities to automate tasks.
- The platform limits certain keywords that users can track online.
Find High-Quality Leads With Instantly Today
Insights into social trends and competitor activity are valuable for enhancing your social media presence. However, to convert this data into practical lead generation strategies, you need a tool specifically trained in sales intelligence and automation.
As a B2B lead finder tool, Instantly helps you:
- Find verified contact information on leads.
- Carve a direct path to communicating with them across different channels, not just social media.
- Develop targeted strategies to enhance your outreach efforts for each prospect.
- Schedule regular follow-ups with leads to build strong relationships and increase their chances of conversion.
