Top 10 Viral TikTok Beauty Products Worth Trying In 2025

In the ever-evolving world of beauty, TikTok has emerged as a powerful platform, dictating trends and shaping consumer choices.

As we approach 2025, TikTok’s influence on the beauty industry is only set to grow, with viral products capturing the attention of millions. This article unveils the top 10 viral TikTok beauty products worth trying in 2025, highlighting the must-have items that have taken the beauty world by storm.

Why TikTok Beauty Trends Matter in 2025

The Rise of BeautyTok: A New Era of Viral Influence

BeautyTok, the beauty community on TikTok, has transformed the way beauty products are discovered and consumed. Fueled by influencers and TikTok users, beauty brands see products go viral, influencing purchasing decisions worldwide. In 2024, we already saw a huge rise, and this trend will only become bigger. A single viral video can launch a new beauty routine and product to stardom, making BeautyTok a significant force in the beauty industry.

How TikTok Dictates Modern Beauty Purchases

TikTok’s impact on modern beauty purchases is undeniable. Viral videos showcasing makeup artists using specific TikTok beauty products lead to immediate sales spikes.

The trending beauty products often feature quick tutorials, before-and-after transformations, and genuine reviews, providing potential buyers with all the information they need. This direct, unfiltered approach fosters trust and drives consumers to try what they see.

What Makes a Product Go Viral on TikTok?

Several factors contribute to a product going viral on TikTok. Visually appealing packaging, demonstrable results, and relatable content play key roles. If a beauty product helps with skincare, people are even more likely to buy it.

Products that align with current TikTok beauty trends, like achieving a glass skin look or a natural makeup look, also tend to gain traction. The key is authenticity and visual impact, making it something BeautyTok loves.

How We Chose the Top 10 TikTok Beauty Products

Selection Criteria: Performance, Popularity & Safety

When selecting the top 10 viral TikTok beauty products, a rigorous evaluation process was used. Performance, popularity, and safety were the main considerations. Each product was assessed based on its efficacy, user reviews, and ingredient list.

Popular beauty products with high customer satisfaction were favored, but only after ensuring they met stringent safety standards.

Clean Beauty & Ethical Standards in 2025

In 2025, clean beauty and ethical standards are more important than ever. Our selection prioritizes brands committed to cruelty-free practices and sustainable sourcing.

TikTok-viral beauty products that are also environmentally conscious and free from harmful chemicals are given preference. Beauty lovers want beauty products that align with their values, making ethical considerations paramount.

Excluded Brands and Why (Maybelline, L’Oréal, etc.)

Certain well-known brands, such as Maybelline and L’Oréal, were excluded from our list despite their popularity. This decision was based on their failure to meet our stringent ethical and clean beauty standards. While some of their products may be trending, they do not fully align with our commitment to sustainable and cruelty-free beauty.

The Top 10 Viral TikTok Beauty Products of 2025

1. Tower 28 MakeWaves Mascara – Clean Lashes with Impact

Tower 28 MakeWaves Mascara is one of the best TikTok beauty products of 2024! The mascara is celebrated for delivering impressive volume and length while maintaining a commitment to clean beauty.

Many TikTok users say this trending beauty product is the perfect solution for sensitive eyes, as this mascara avoids harsh chemicals. It quickly went viral on TikTok, with beauty gurus praising its clump-free application and long-lasting curl. This mascara is a must-try for beauty lovers seeking a natural, yet impactful, lash enhancement.

2. Glow Recipe Watermelon Glow Niacinamide Dew Drops – Glass Skin Glow

Glow Recipe’s Watermelon Glow Niacinamide Dew Drops have become a viral sensation on TikTok, celebrated for their ability to impart a glass skin look. These trending beauty products are designed to hydrate and brighten the skin, creating a dewy, luminous complexion.

Its lightweight formula makes it suitable for all skin tones, and its niacinamide content helps to minimize pores and even out skin tone. The dew drops are another TikTok-viral beauty product that promises a healthy, radiant glow.

3. Thrive Causemetics Liquid Lash Extensions Mascara – Lash Extension Dupe

Thrive Causemetics Liquid Lash Extensions Mascara offers the dramatic effect of lash extensions without the commitment. The mascara has millions of views on TikTok for its fiber-based formula that coats each lash, adding significant length and volume.

This TikTok beauty product has a tubing technology to prevent smudging and flaking. Many TikTok users claim it’s worth the hype, and the trending beauty product is easily removable with just warm water, making it a convenient option for daily wear.

4. Rare Beauty Soft Pinch Liquid Blush – Viral for a Reason

Rare Beauty’s Soft Pinch Liquid Blush has taken TikTok by storm, earning millions of views for its high-pigment formula and seamless blendability.

This is one of the trending beauty products and comes in a range of shades suitable for various skin tones, allowing users to achieve a natural, flushed look with just a tiny amount of product. Rare Beauty and Hailey Bieber are well known viral beauty brands! TikTok users appreciate its long-lasting wear and buildable coverage.

5. Youth to the People 15% Vitamin C + Caffeine Serum – Brighten + Energize

Youth to the People’s 15% Vitamin C + Caffeine Serum has become a TikTok beauty product sensation for its ability to brighten and energize the skin. It is a trending beauty product that combines potent antioxidants to protect against environmental damage while reducing the appearance of dark spots and fatigue.

Many TikTok users love this TikTok beauty product! This TikTok-viral beauty product is a favorite among beauty influencers for its visible results and clean, vegan formula, making it a staple in many beauty routines.

6. Drunk Elephant D-Bronzi Drops – Sun-Kissed & Skincare

Drunk Elephant D-Bronzi Drops have gone viral on TikTok for their ability to deliver a sun-kissed glow while providing skincare benefits.

These drops contain antioxidants and peptides to nourish and protect the skin. This TikTok beauty product can be mixed with moisturizers or serums for a customized bronze that doesn’t clog pores. TikTok users are also loving this viral makeup because the viral beauty product leaves a natural-looking tan without sun damage.

7. The Ordinary AHA 30% + BHA 2% Peeling Solution – Instant Facial Effect

The Ordinary AHA 30% + BHA 2% Peeling Solution is a potent at-home treatment that has become a TikTok beauty sensation for its instant facial effect. This trending beauty product exfoliates the skin, improves texture, and reduces the appearance of blemishes and fine lines.

Many TikTok users have used this trending beauty product! Its powerful formulation requires careful use to avoid irritation, and this is one of the viral beauty products well-suited for experienced skincare enthusiasts.

8. ILIA Limitless Lash Mascara – Natural & Flawless Finish

ILIA Limitless Lash Mascara has gained popularity on TikTok for its ability to deliver a natural yet flawless finish. This mascara is formulated with organic ingredients and is designed to nourish lashes while providing lift, length, and definition.

This mascara is a favorite among TikTok users. The viral TikTok beauty product features a dual-sided brush that helps to separate and coat each lash evenly.

9. Maelove Glow Maker Serum – The Vitamin C Everyone’s Talking About

Maelove Glow Maker Serum has become a must-have in many beauty routines and a popular TikTok beauty product. It has earned the title “The Vitamin C Everyone’s Talking About“ because of its effectiveness in brightening and protecting the skin.

This serum combines Vitamin C, Vitamin E, and ferulic acid to combat free radicals and promote a radiant complexion. Many TikTok users enjoy this popular beauty product!

10. Freck Beauty OG Freckle Pen – Youthful & Playful Finish

Freck Beauty OG Freckle Pen has sparked a trend on TikTok, allowing users to achieve a youthful and playful finish. This trending beauty product creates natural-looking freckles, adding a touch of whimsy to any makeup look.

This TikTok sensation offers a buildable formula that can be customized to suit individual preferences. This TikTok-viral beauty product is perfect for adding a touch of unique personality to any makeup routine.

Bonus TikTok-Approved Products to Watch in 2025

Topicals Faded Serum for Hyperpigmentation

Topicals Faded Serum has garnered attention as one of the most promising viral TikTok beauty products for addressing hyperpigmentation. Many TikTok users struggle with uneven skin tone, and this skincare serum is designed to visibly reduce dark spots, scars, and discoloration.

The trending beauty product often features ingredients like niacinamide, azelaic acid, and kojic acid, which work synergistically to brighten the skin and promote a more even complexion. As people seek effective solutions for skin concerns, Topicals Faded Serum is a product to watch, potentially becoming a viral beauty product in 2025.

Saie Glowy Super Gel – Perfect for Dewy Skin

Saie Glowy Super Gel is gaining traction on TikTok for its ability to create a dewy, luminous complexion. This viral beauty product is designed to be mixed with foundation or worn alone to impart a natural, lit-from-within glow. The TikTok beauty product features a lightweight, hydrating formula that enhances the skin’s radiance without leaving a greasy residue.

As TikTok users continue to embrace the “glass skin” trend, Saie Glowy Super Gel is becoming a go-to product for achieving that coveted dewy skin look, positioning it as a potential viral beauty product in 2025. Many TikTok users are loving it for its TikTok makeup trends.

Kopari Sun Glaze SPF 50 – Sunscreen with a Glow

Kopari Sun Glaze SPF 50 combines sun protection with a radiant finish, making it a trending beauty product to watch in 2025. This sunscreen offers broad-spectrum SPF 50 protection while imparting a subtle, sun-kissed glow.

The TikTok-viral beauty product is formulated with nourishing ingredients like coconut oil and hyaluronic acid to keep the skin hydrated and healthy. As awareness of the importance of sun protection grows, products like Kopari Sun Glaze that offer both protection and aesthetic benefits are poised to gain viral TikTok popularity. This TikTok beauty product has millions of views on TikTok.

Why These Products Go Viral on TikTok

Visual Transformation: Before & After Magic

One of the primary reasons a TikTok beauty product goes viral on TikTok is the ability to showcase a dramatic visual transformation. Before-and-after videos are particularly compelling, demonstrating the product’s effectiveness in real-time.

Whether it’s a skincare product that clears up acne, a makeup item that creates a flawless complexion, or a hair product that adds volume and shine, seeing tangible results is key. These visual testimonials capture the attention of TikTok users and inspire them to try the TikTok beauty product themselves. Skincare products such as Real Deep mask or Real Deep are known to go viral because of these transformations.

Aesthetic Packaging & GRWM Appeal

Aesthetic packaging plays a significant role in a TikTok beauty product’s viral potential. Products with visually appealing designs, luxurious textures, and innovative applicators are more likely to catch the eye of TikTok users.

Additionally, Get Ready With Me (GRWM) videos are a popular format on TikTok, and products that are easy to use and photograph well are often featured in these videos.

The combination of aesthetic appeal and practical functionality contributes to a product’s overall desirability and increases its chances of going viral. This viral beauty product trend also helps makeup artists grow their platform.

Fast Results and Real Reviews from Creators

TikTok users value speed and authenticity, making fast results and real reviews crucial for a product to go viral. Beauty routines that deliver noticeable improvements in a short amount of time are highly sought after, as are products that have been thoroughly tested and reviewed by TikTok creators.

Genuine testimonials from trusted influencers can significantly impact consumer purchasing decisions, as they provide firsthand accounts of a product’s performance and potential benefits. When a TikTok beauty product is backed by positive reviews and demonstrable results, it’s more likely to capture the attention of the TikTok community and achieve viral status.

Tips for Shopping Viral TikTok Products Safely

How to Spot Dupes vs. Fakes

Navigating the world of TikTok beauty products requires a vigilant approach to avoid purchasing dupes or fakes. When a TikTok beauty product goes viral, counterfeiters often try to capitalize on the trend by creating substandard imitations. Pay close attention to the packaging, ingredient list, and purchase only from authorized retailers.

Check the ingredient list for unfamiliar or low-quality substances. Authentic skincare and makeup brands prioritize quality and safety, ensuring you receive a genuine TikTok beauty product that meets your expectations. Before and after research, consult reviews, and use your best judgment to avoid potential scams.

Where to Buy Authentic Viral Beauty Products in 2025

To ensure you’re purchasing authentic TikTok beauty products in 2025, it’s essential to know where to shop. Stick to reputable retailers and official brand websites to minimize the risk of encountering counterfeit or substandard items.

Department stores like Sephora and Ulta Beauty are reliable sources for viral beauty products, as they have partnerships with established brands. Additionally, many brands now offer direct-to-consumer purchasing options through their websites, allowing you to buy directly from the source.

Be wary of third-party sellers on online marketplaces, as they may not always be legitimate. Always verify the seller’s credentials and read customer reviews before making a purchase to guarantee you’re investing in genuine, high-quality TikTok beauty products. Remember the beauty routine!

Conclusion: Which TikTok Beauty Product Will You Try First?

As we’ve explored the top 10 viral TikTok beauty products and bonus items to watch in 2025, the possibilities for enhancing your beauty routine are endless.

Whether you’re drawn to the lash-enhancing power of Tower 28 MakeWaves Mascara, the glass skin glow of Glow Recipe Watermelon Glow Niacinamide Dew Drops, or the sun-kissed radiance of Drunk Elephant D-Bronzi Drops, there’s a TikTok beauty product on this list to suit every need and preference.

Consider your skin type, desired results, and commitment to clean beauty when making your decision. With careful research and a discerning eye, you can confidently explore the world of TikTok beauty and discover your next holy grail product.